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Apr 9 2013


Global Scores Gold for Best Multicultural Campaign at DTC National Advertising Awards

Earlier this month, Global received best-in-class honor for its cross-cultural work on the¬†Alzheimer’s disease awareness initiative with Novartis. The campaign was awarded Gold in the “Best Hispanic Marketing” category at the 2013 DTC National Advertising Awards in Washington, D.C. on April 3rd. This year’s award becomes Global’s second consecutive Gold recognition from DTC National.

One of the most prestigious awards in pharma marketing, DTC National Advertising Awards recognize creativity, thought leadership, best practices, knowledge and insight among marketers who lead and implement direct-to-consumer efforts.Global is honored to see the work recognized, and is proud to collaborate with Novartis on campaigns that strive to alleviate health disparities among cross-cultural audiences in the United States.

For a complete list of winners and finalists, visit DTC Perspectives.