Nov 14 2012
Global and Prime Access to Speak at the DTC Multicultural National Conference in Orlando
Global Advertising Strategies and its newly acquired partner, Prime Access, will lead a panel on culturally relevant marketing in today’s increasingly diverse America at the Multicultural Health National Conference. Organized by DTC Perspectives, one of the leading publications in pharmaceutical marketing, the event will take place on November 15th and 16th at the Rosen Plaza hotel in Orlando, Florida.
Global’s Director of Health Care Strategy and Business Development Anthony Marucci will moderate a panel on the importance of cultural fluency in pharma marketing today. Other speakers at the conference include senior executives and industry thought leaders from Novo Nordisk, Humana, Pepsi, Novartis, and Univision.