Aug 20 2014

Global Develops Brand Identity For PotBotics

Global Advertising Strategies developed the visual identity for PotBotics, a New York and San Francisco-based biotech start-up that seeks to elevate the cannabis industry to higher medical standards by streamlining the prescription, cultivation and consumer selection process. PotBotics’ diverse technology offering blends robotics, artificial intelligence, DNA analysis and cannabis research to address the major pain points in the medical marijuana industry, benefiting patients, physicians, cultivators and dispensary owners. Together, their three products create an enterprise technology platform for medical marijuana, a 2.5 billion dollar market that is expected to reach $10 billion by 2018 with more than 23 states already having marijuana legislation.
Global was tasked with creating a 360 degree brand identity for PotBotics, covering a full scope of online and offline applications, including motion identity, development of marketing collateral, and a full website re-design. Under the creative direction of Sasha Aksenov, Global integrated the brand’s core values into a bold and multifaceted brand identity, reflective of each technologies’ specific target audience and communication goals.
To learn more about Potbotics go to http://www.potbotics.com/