May 13 2014
Transaero posts net revenue increase of over 50% for the U.S. routes
For the 5th consecutive year, Global Advertising Strategies, a 9.8 Group company, announced the launch of an integrated marketing campaign for Transaero Airlines in support of increasing flight frequency for the Summer 2014 season on the routes between Moscow and the US destinations.
As agency of record for North America, New York based marketing firm has been tasked to run the campaign in three key U.S. markets – New York (JFK), Miami (MIA) and Los Angeles (LAX). Transaero Airlines offers direct flights from these three US destinations to Moscow offering four travel classes – Imperial Class, Business Class, Economy Class and Tourist Class.
As an outcome of this and other initiatives, Transaero’s financial statements reflected a net revenue increase of over 50% for the U.S. routes in comparison to the same period last year. There is also positive outlook for the carrier in terms of passenger volume, load factor, and profits for key destination.
About Transaero Airlines: Transaero launched its services in November 1991. Currently, Transaero Airlines ranks among 30 largest airlines in the world in terms of passenger turnover. Transaero’s fleet consists of 99 aircraft predominantly Boeing aircraft. The overall airline network includes 200 domestic and international routes in Europe, Asia, the Americas and Africa. For more information, please, visit: http://www.transaero.ru/en