Positioning, Strategy, Brand Development
Currently a part of GAIN Capital Holdings, CMS Forex tapped Global Advertising Strategies in 2005 for branding and positioning efforts that would spearhead the company’s growth and name recognition. Through research and competitive analysis, Global identified untapped growth opportunities internationally, and through culturally-relevant strategic messaging helped CMS Forex penetrate markets in North and South America, Europe, the Middle East and Asia. Inc. Magazine ranked CMS Forex as one of the 500 fastest growing businesses in the US, including naming it the #1 fastest growing Forex Dealer and the #7 fastest growing financial services company. In 2007, Global’s work for CMS Forex received a Telly Award for advertising creativity. In 2010, the company was recognized as one of preferred brands in the forex industry, successfully selling its retail services to GAIN Capital Holdings.